TikTok has added more than a half-dozen mini-games to its UK and US apps. This initiative includes nine games that can be added to a video before uploading it by using the “Add link” option and selecting “MiniGame.” While watching a video, viewers can play a linked game by tapping the link that appears beneath the account’s username. When playing a game, you have the option of recording gameplay and uploading it to TikTok.
In addition to TikTok being a threat to YouTube, Google has observed that younger users frequently use Instagram and TikTok for discovery purposes rather than Google Search or Maps. These users do not search for keywords, but rather seek to discover new content in novel, immersive ways.
TikTok has launched Shopping Ads, a simpler, smarter, and more advanced ad solution that assists brands in meeting shoppers wherever they are in the purchase journey, sparking demand and increasing sales. It’s a three-in-one solution that introduces and combines new formats: Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads. The feature is being rolled out gradually.
Meta has introduced B2B targeting audience segments globally. B2B marketers can now reach key decision-makers in small, medium, and enterprise businesses by combining Meta’s scale with the power of their targeting segments. Meta is uniquely positioned to support B2B marketers seeking to forge meaningful connections between people and businesses in today’s world, with a mission to give people the power to build community. To help drive meaningful outcomes, you can use the following targeting options:
Decision-makers in IT: A B2B audience segment that targets ads to people who are IT decision makers based on their job titles.
Titles and interests of business decision-makers: A B2B audience segment that targets ads to people who are business decision-makers based on their job titles and interests.
Business decision-makers: A B2B audience segment that targets ads to people who, based on their job titles, are business decision-makers in engineering/IT, operations, HR, strategy, or marketing.
New active business: Administrators of engaged businesses that have been active in the last 6, 12, or 24 months. (Note: This represents three segments, one for each timeframe.)
Instagram users can now use QR codes to share posts, Reels, tags, and locations on its searchable Map experience. Simply click the three-dot menu on any Reel, post, or location, then click “QR code” on the top right to save it to your camera roll. To generate a QR code, add “/qr” to the URL of a post in a browser. Instagram’s parent company, Meta, said the decision was made to “make it easier for people and businesses to share specific content.”
LinkedIn announced that they’re rolling out the ability to add a clickable link to posts. The aim is to convert audiences more easily by including a clickable link when sharing resources, job listings, or driving sales or sign-ups.
