IS YOUR BRAND NOT GETTING ENOUGH ENGAGEMENT ON FACEBOOK?
The social sphere of marketing, particularly Facebook and social platforms, can be highly competitive, which means that sometimes extra care needs to be taken to get your campaign to gain traction and start getting the engagements you need.
We understand how disheartening this can be, but with a few minor adjustments, you can transform your Facebook campaigns into a powerful approach to marketing that offers incredible return on investment.
But there are a few key ideas you need to be comfortable with first.
CompEat is here to discuss some of those with you, and give you a better understanding of how to elevate your social campaigns…
TARGETED LIKE GENERATION CAMPAIGNS
With carefully crafted and highly targeted Like Generation Campaigns on Facebook you can significantly boost the number of audience members who follow your page.
This is widely beneficial, since increasing your target audience you will essentially be reaching more people. Be selective however and be sure to target those audience members who are most likely to add value to your business with meaningful interactions.
You can do this by targeting your audience on Facebook according to ideal demographics such as location, household income, etc.
COMBINING E-COMMERCE & FACEBOOK SHOPPING
While e-commerce websites are steadily on the rise, many of these site owners are neglecting the power of linking their Facebook campaigns with the offers on their online stores.
Sharmaine Crismann, lead marketer for CompEat recommends the following:
“If you have an online shop, be sure to enable Facebook Shopping. This directs users to purchase your products from your website after seeing your ads and products on Facebook and essentially helps to create a streamlined sales funnel as part of your marketing efforts and creates a more enjoyable shopping experience for your online visitors. Creating an audience who are interested in your products is a starting point, then you need to understand your audience. Understanding their requirements, requests and how they engage with your products, posts and comments. You need an audience around your store ”
POST REGULARLY AND LINK TO YOUR SITE
For any social campaign to gain traction and a bigger audience, you need to ensure that you find the perfect balance where the frequency of posts is concerned.
You don’t want your page to seem inactive or outdated, and most marketers will insist on posting two to three times a week at a minimum but recommend daily posts where possible.
Regular posting also helps your users better understand the products and services you are promoting. More importantly for marketing purpose, however, is that by including links to your website in each and every post, you will be effectively driving more users to your website or online store.
USE DYNAMIC ADS
How many people browse the offers on your website or online store, or even add goods to their cart, and move on without making any purchases or enquiries? Any website owner knows just how common this is.
There is a way to keep nudging those visitors to complete their transactions, however, and Facebook, in particular, plays a huge role with retargeting through dynamic ads.
Dynamic ads essentially track user behaviour on your website, and then prompts them to action by displaying semi-personalised ads on their social feeds.
In short, you can set up dynamic ads on Facebook that will appear on their social feeds, reminding them of those offers on your site that they showed interest in.
Retargeting can lift ad engagement rates up to 400%. This has proven a highly effective form of marketing, with many brands.
HASHTAGS START CONVERSATIONS
Hashtags are a powerful tool for getting your posts served to the correct audience, but surprisingly few brands understand how to make the best use of them, or even understand how they work in marketing.
Another snippet of information from CompEat lead marketer, Sharmaine, explains it perfectly:
“Correctly tagging your post to what is relevant in the content and graphic along with adding hashtags to your posts is not only best practice but will direct users to your profile while searching for certain topics and themes as they browse through social media. People creating searches on Facebook will be served the posts that are most relevant to them getting your posts in front of interested eyes and increasing engagement. Surprisingly, only a few businesses understand how to make the best use of them or even understand how they work in marketing.
Relevant hashtags will allow a larger audience to find, interact and engage with your product or brand and make it an interesting, shareable topic of conversation.”
WATCH YOUR COMPETITORS
Developing and executing strong social media marketing campaigns is best done with a bit of a road map, and one of the best ways to do this is to have a look at what your competitors are doing on social media. This way you can make meaningful adjustments to get ahead of them with relative ease.
But doing a competitive analysis takes an enormous amount of time, can be very costly, and often requires entire teams of experts to get it done right.
Fortunately, we live in the digital age, where a great idea can turn into reality.
A brainchild of Jeff Ellis – Founder of CompEat said: “if the data is available, there is a way to generate a report”, alongside developers and a dream team, there is now a powerful tool that can do this job in mere minutes to give you a detailed overview of everything your competitors are doing on their Facebook Business Page, what they are posting, what their engagements are and benchmark insights.
CompEat is a newly developed tool that generates a page report vs your competitors. It is simple to use, offers cost-effective pricing, and provides a wealth of information about Facebook pages that compare your competitors’ efforts to yours.
You’ll get insights about post frequency, engagements and shares. Which posts are popular and what graphic has been used. There are industry benchmarks too.
The only way to fully understand the power of this product is to test it out, a 14-day free trial is opened up for you to test with. You can test your business vs one competitor or simply just compare two businesses.
The other option is to compare yourself against two competitors or again simply just three comparative business pages.
Start CompEat-ing Today.
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