Compeat, Author at Compeat International

Author: Compeat

Learn How Brands Use Humor To Promote Engagement

• According to research by Duke University, brands that use clever and witty humor on social media have increased brand attitude and engagement. Your jokes must be clever and, ideally, relevant to your audience’s interests, your product, or competitors’ products. It shows that your brand is smart enough to make these amusing mental connections and approachable, which positively influences attitudes and sales.

• For your Stories link stickers, Instagram currently offers four different default designs for Instagram stories. Try these tricks to customise the look and text of your Stories links. Add a link sticker to your Story as usual. Then, use the text feature to cover it with your personalized call to action. Users can tap to access the link hidden behind your text box. You can do the same by designing custom stickers with your brand’s colours, fonts, etc. and save it to your phone. Insert it as an image on your Story over the Instagram link sticker.

• A recent study shows an increasing number of TikTok accounts belong to users aged 60 and older with millions of followers. These TikTok creators frequently use their accounts to defy ageist stereotypes, racking up a massive number of views and even decent earnings in the process.

• YouTube has introduced a feature that will help users identify the most popular parts of a video they’re watching. They’re adding a graph that people can use to easily locate and watch the most replayed parts of a video, which is especially useful for longer videos or those that haven’t broken down their various sections using timestamps or video chapters.

• Meta has introduced recurring notifications on their Messenger platform to enable businesses to send automated messages to people who have opted in to receiving them, once their purchases are complete. Companies can now provide important updates, driving re-engagement and keeping the conversation going, right in the thread.

Want to know the best and worst days to post on social media?

• Twitter has announced that it is working on an edit option (finally!) and the functionality will allow users to check what changes were made to ensure transparency. Victims of autocorrect, rejoice!

• LinkedIn now allows users to showcase a link on their personal profile. However, this feature can only be managed on desktop. You can display up to three URLs on your profile’s introduction section.

• BeReal is a trending photo sharing app designed to let users share an unfiltered, authentic glimpse of their lives with their friends. You have two minutes every day to upload an unedited photo. The app was launched in France in 2019, and 65% of its lifetime downloads have been in 2022.

• Social media use has increased in every generation, making it a vital marketing tool. Catch them where they’re active! Boomers and Gen X are mostly active on YouTube and Facebook while Millennials and Gen Z prefer TikTok and Instagram.

• Want to know the best and worst days to post on social media? SprouttSocial released an updated report based on data from their thousands of customers.

o Best days
 Meta (Facebook): Tuesday to Friday
 Instagram and Twitter: Tuesday and Wednesday
 LinkedIn: Wednesday and Thursday

o Worst days
 Meta (Facebook): Saturday
 Instagram and Twitter: Sunday
 LinkedIn: Saturday and Sunday

Learn More About Present & Future Features For Social Media!

• TikTok is beginning to allow users to upload videos up to 10 minutes in length. The existing limit is three minutes. The platform launched with a 15-second limit, which it increased to 60 seconds. In July 2021 TikTok extended this limit further, to three minutes. Following months of testing, they confirmed that the new change is an effort to bring value to their community in new ways to enrich the TikTok experience. The expanded video length should give creators greater time and flexibility to film demos, tutorials, and more.

• Instagram is rolling out the ability for all users (not just approved creators) to tag products and brands with a direct link in their feeds post. This is part of the platform’s continued focus to expand its eCommerce listings. The roll-out will start in the US. Users can now tag the products they’ve bought from their favourite small businesses so their friends and followers can explore these brands. It is set to offer a great boost from brands for free while building Instagram’s eCommerce focus. Brands will be notified when someone tags a product and can view all tagged content on their profile.

• Instagram feed videos will have auto-generated captions as a default for creators to make the platform more accessible for hearing-impaired users. Viewers will be able to turn captions off or on. To start, captions will be available in 17 languages, with more planned.

• Twitter now allows users to pin the “Latest Tweets” timeline to their “Home” tab for easy access. Mobile users can tap on the icon in the top right-hand corner to pin or unpin the “Latest” timeline to their “Home” tab. The platform said they are always looking to give users more flexibility and control over what they see in their timeline.

• Instagram introduces “Favourites” and “Following” as ways for users to catch up on recent posts from a list of their favourite users or the people they follow in chronological order. This allows users to quickly catch up on recent posts. The feed options are available on both iOS and Android globally, but not on the web version of Instagram. Users now have three options for viewing their Instagram feed. The main feed is the algorithmic Home feed, the chronological feed shows the latest post of everyone a user follows, and the new favourites feed can be customised by the user selecting which accounts they want to add to this list. You can have up to 50 accounts set as favourites.

• Twitter announces keyword search functionality for DMs to ensure users can easily track down past conversations for people, products, and links shared. The option allows users to filter queries into four segments: all (all results including key term and usernames), people (relevant usernames based on the search term), groups (group chats that use the search term), and messages (any keyword matches in specific DMs).

• Meta announced new voice message features for WhatsApp, including listening to messages outside of the chat, pausing and resuming recording, and draft preview. Out-of-chat playback allows users to listen to the message while they multitask, read, or respond to other messages. Pause/resume recording allows the user to pause a recording if they’re interrupted or need to gather their thoughts before resuming the voice note. Draft preview enables users to listen to the voice note before sending it.


What is CompEat?

CompEat is a Facebook Competitive analysis tool and Facebook Analytics Tool that provides real-time, data-driven insights about crucial aspects of your and your competitor’s Facebook pages like post performance, engagement, and audiences. CompEat also offers full Facebook Analytics to all of your paid ads on Facebook.

Who can benefit from using CompEat?

CompEat helps businesses make the most of their Facebook marketing campaigns by comparing their Facebook campaigns and posts to those of their competitors and our in-depth Facebook Analytics insights allows businesses to improve on marketing campaigns by carefully analysis paid ad stats. If you’re a marketer with several clients, this Facebook competitor tool will streamline your reporting and provide additional resources to optimise your clients’ campaigns. Similarly, agencies can benefit from CompEat’s scalable solutions to get a competitive edge in their industry and for their clients.

What are the pros of CompEat?

CompEat offers benefits to every user.

For businesses

Learn about your competitors’ marketing performance in minutes with affordable, scalable packages that ensure you only pay for the services you require. This helps you achieve your marketing objectives even if you’re not a social media expert. As a result, you can handle your own marketing and maintain a reasonable budget. In addition, you stay one step ahead of your competitors with easy-to-access, real-time insights into their marketing performance.

For marketers

With detailed competitive analysis and Facebook Analytics, you can add more value to your clients and create marketing strategies based on real-time, accurate information. CompEat also allows you to determine who your clients should advertise to and what they expect from your content. Again, you benefit from scalable packages tailored to your campaigns’ needs and capacity. In addition, you can manage costs by conducting fully detailed competitive analyses in minutes without hiring researchers.

For agencies

Perform individualised Facebook competitive analyses for each of your clients to improve your social media marketing strategy with insights into your competitors’ actions. With the Facebook Analytics Tool you receive a full fledged reporting for every client. Since CompEat can be scaled on your needs and number of clients, you can manage the costs. In addition, the complete real-time competitive analyses allow you to immediately action changes on client accounts and fine-tune each industry’s social marketing, audiences, and strategies with CompEat insights.

How much does CompEat cost?

CompEat offers three different packages based on your needs.

What are the differences between the pricing plans?

The Starter Pack allows you to add up to four competitors. Top Up ensures you can add up to nine competitors. The Enterprise option can be customised for companies that need to compare more than ten competitors and offer unlimited monthly scheduled reports.

What does CompEat Facebook competitive analysis entail?

CompEat streamlines the process of producing comprehensive, detailed, and data-driven competitive analyses that compare your Facebook pages to those of your competitors in minutes. This report compares your pages, posts, audiences, engagements, reach, and other factors.

What does CompEat analytical reporting provide?

CompEat’s analytical reporting takes your Facebook reporting to the next level by identifying where you can improve Facebook ad campaigns and how to optimise your campaign budgets.



Agencies and marketers have gotten used to the constant changes in the digital marketing landscape. The recent Facebook announcement that they will be retiring the Facebook Analytics function as of June 30 2021 is just another example of this.

This particular example means that businesses will need to juggle various paid tools to continue measuring and reporting on the performance of Facebook campaigns, using the Facebook Business suite, Ads Manager, and Events Manager simultaneously.

This presents several challenges. Adapting to new systems, moving between tools, and extending the time, cost, and effort involved in generating meaningful performance reports.

This opens several avenues for avoidable mistakes to be made, will raise the cost of marketing on Facebook, and may even limit the value and detail of insights given.

This has led many marketers to look for third-party tools to fill the gap, but these are generally honed on a single function, such as reporting on specific insights, and come at a cost, particularly when used in conjunction with other paid tools.

CompEat International, a powerful and flexible Facebook competitor analytics tool, simplifies the process, collates numerous key reporting functions, and lowers the overall cost of gathering metrics, in several ways.

Let’s explore them in further detail:


CompEat International is a powerful Facebook marketing measurement tool that primarily functions to provide seamless, inexpensive, and detailed competitive analyses of Facebook business pages. To do this, the tool collates a wealth of insights that can be gleaned from your Facebook pages, and that of your competitors’, in minutes.

This information is related to the performance of Facebook campaigns, the reach that posts are achieving, who makes up target audiences, how they are engaging with posts, and a lot more.

This turnkey Facebook competitor analysis tool will then generate a detailed report of real-time data that stacks your performance up against your competitors.


In order to perform this function, CompEat International works as a powerful analytics and reporting tool, which is great news for those who have been reliant on the soon-to-be-retired Facebook Analytics tool.

It combines the exceptional functionality of several key tools used to develop[ metrics for social campaign performance into a single, easy-to-read, detailed report that covers all aspects of the business page’s performance.

As a tool for simple analytics and reporting, few others provide the wealth of useable insights that CompEat does.

As such, marketers often have to use multiple tools, all with somewhat limited functionality and associated costs, at once, to achieve the same ends.

This naturally gets overly complicated, and drives the cost of social media management up significantly, even for the simplest of reports.

One key function to CompEat International, is that it does the same thing as a combination of all these tools, provides comparatively more useful data, and collates the cost of doing it all through one tool, and one tool only.

Furthermore, the tool generates the reports in minutes.

Instead of manually putting the insights together, checking their accuracy and tailoring reports to their clients, marketers can get everything they need for reports and measurements in moments, and at the click of a button.

Your agency knows that time is money, and our tool ensures that you make significant savings on both.


CompEat International shines through in its primary operation, which is to create a simple and cost-effective way for Facebook campaign managers to conduct competitor analyses that tell them everything they need to know to make competitive adjustments to their campaigns, in mere moments.

Normally, competitive analyses take an extreme amount of time, money, and personnel to be conducted properly, which is unfortunately out of reach for a lot of marketing agencies or businesses managing their own marketing.

But a competitive analysis gives any brand a significant advantage, allowing them to model their marketing approach in a way that outshines the competition, by improving on what they are doing.

So, by having a powerful Facebook competitive analysis tool in your utility belt, you can reap the benefits of detailed analyses that come in much less time, with the involvement of far fewer personnel, and naturally, at less of an expense to your business.

What CompEat does is stack your Facebook business page up against your competitors’ so that you can draw a direct comparison between your campaigns and theirs. The tool provides detailed, comparative metrics about posts, their frequency, engagement, and reach, who is being marketed to, and how these variables add up to an overall, successful Facebook marketing campaign.

This information is presented intuitively, so that it can be used by marketers to make meaningful adjustments to their campaigns, in less time and with a more detailed roadmap.

What better way is there for your business to get ahead of the curve?


If you would like to know more about how CompEat International can enhance your social media campaigns while saving your business time and money, be sure visit our website for additional information.




The social sphere of marketing, particularly Facebook and social platforms, can be highly competitive, which means that sometimes extra care needs to be taken to get your campaign to gain traction and start getting the engagements you need.

We understand how disheartening this can be, but with a few minor adjustments, you can transform your Facebook campaigns into a powerful approach to marketing that offers incredible return on investment.

But there are a few key ideas you need to be comfortable with first.

CompEat is here to discuss some of those with you, and give you a better understanding of how to elevate your social campaigns…


With carefully crafted and highly targeted Like Generation Campaigns on Facebook you can significantly boost the number of audience members who follow your page.

This is widely beneficial, since increasing your target audience you will essentially be reaching more people. Be selective however and be sure to target those audience members who are most likely to add value to your business with meaningful interactions.

You can do this by targeting your audience on Facebook according to ideal demographics such as location, household income, etc.


While e-commerce websites are steadily on the rise, many of these site owners are neglecting the power of linking their Facebook campaigns with the offers on their online stores.

Sharmaine Crismann, lead marketer for CompEat recommends the following:

“If you have an online shop, be sure to enable Facebook Shopping. This directs users to purchase your products from your website after seeing your ads and products on Facebook and essentially helps to create a streamlined sales funnel as part of your marketing efforts and creates a more enjoyable shopping experience for your online visitors. Creating an audience who are interested in your products is a starting point, then you need to understand your audience. Understanding their requirements, requests and how they engage with your products, posts and comments. You need an audience around your store ”


For any social campaign to gain traction and a bigger audience, you need to ensure that you find the perfect balance where the frequency of posts is concerned.

You don’t want your page to seem inactive or outdated, and most marketers will insist on posting two to three times a week at a minimum but recommend daily posts where possible.

Regular posting also helps your users better understand the products and services you are promoting. More importantly for marketing purpose, however, is that by including links to your website in each and every post, you will be effectively driving more users to your website or online store.


How many people browse the offers on your website or online store, or even add goods to their cart, and move on without making any purchases or enquiries? Any website owner knows just how common this is.

There is a way to keep nudging those visitors to complete their transactions, however, and Facebook, in particular, plays a huge role with retargeting through dynamic ads.

Dynamic ads essentially track user behaviour on your website, and then prompts them to action by displaying semi-personalised ads on their social feeds.

In short, you can set up dynamic ads on Facebook that will appear on their social feeds, reminding them of those offers on your site that they showed interest in.

Retargeting can lift ad engagement rates up to 400%. This has proven a highly effective form of marketing, with many brands.


Hashtags are a powerful tool for getting your posts served to the correct audience, but surprisingly few brands understand how to make the best use of them, or even understand how they work in marketing.

Another snippet of information from CompEat lead marketer, Sharmaine, explains it perfectly:

“Correctly tagging your post to what is relevant in the content and graphic along with adding hashtags to your posts is not only best practice but will direct users to your profile while searching for certain topics and themes as they browse through social media. People creating searches on Facebook will be served the posts that are most relevant to them getting your posts in front of interested eyes and increasing engagement. Surprisingly, only a few businesses understand how to make the best use of them or even understand how they work in marketing.
Relevant hashtags will allow a larger audience to find, interact and engage with your product or brand and make it an interesting, shareable topic of conversation.”


Developing and executing strong social media marketing campaigns is best done with a bit of a road map, and one of the best ways to do this is to have a look at what your competitors are doing on social media. This way you can make meaningful adjustments to get ahead of them with relative ease.

But doing a competitive analysis takes an enormous amount of time, can be very costly, and often requires entire teams of experts to get it done right.

Fortunately, we live in the digital age, where a great idea can turn into reality.

A brainchild of Jeff Ellis – Founder of CompEat said: “if the data is available, there is a way to generate a report”, alongside developers and a dream team, there is now a powerful tool that can do this job in mere minutes to give you a detailed overview of everything your competitors are doing on their Facebook Business Page, what they are posting, what their engagements are and benchmark insights.

CompEat is a newly developed tool that generates a page report vs your competitors. It is simple to use, offers cost-effective pricing, and provides a wealth of information about Facebook pages that compare your competitors’ efforts to yours.

You’ll get insights about post frequency, engagements and shares. Which posts are popular and what graphic has been used. There are industry benchmarks too.

The only way to fully understand the power of this product is to test it out, a 14-day free trial is opened up for you to test with. You can test your business vs one competitor or simply just compare two businesses.

The other option is to compare yourself against two competitors or again simply just three comparative business pages.

Start CompEat-ing Today.

Have a look at our available packages to subscribe today.